SEO or Search Engine optimization is a method of increasing the volume of visitors (or traffic) to a website from various search engines like Google, Yahoo and others. There is no money exchange involved in this method as opposed to SEM or Search Engine Marketing which involves payment. The higher a site appears on a search engine, the more the number of visitors. SEO basically deals with how the search engines function internally and what people usually search for. They edit the content and HTML data of a website to increase its association with a particular keyword (which is usually searched by people in the search engines).

PPC campaigns

Pay Per Click is a method of advertising on the internet wherein an advertiser can simply place his/her ads on a hosts website and pay the host money every time some internet user clicks on that link. Content sites usually charge a fixed sum of money per click rather than using a bidding system in which advertisers have to bid on specific keywords relevant to their target market. Such advertisements are called sponsored links or sponsored ads and they can be found adjacent to or on the top of the other links listed (non paid) by a search engine when a particular word is searched for.

Research & Advisory Reports

SEO specialists provide vital information regarding the visibility or accessibility and popularity of your URL. This is critical to drive traffic to your website or increase viewership and consequently, increase generation of revenue from e-commerce. This information is made available in the form of Research and Advisory Reports that include informative charts and graphs. Research parameters could include up to 50 different pieces of information about every URL. Data derived from research is represented to track future trends of that website. SEO Reports provide valuable insight into how well your website is doing in the major search engines; this knowledge can be used to improve access to your URL.

Analysis of your Competition

Competition analysis is one of the most important aspects of a successful SEO effort. In the context of website competition, one must focus on "keyword competitors;" this refers to other Web sites that are ranking for keywords that we use and we want our client to be found for. If keywords that are used on our website are used and they take the traffic to another site, it means we have competition and changes have to be effected accordingly. Since SEO is all about driving traffic to your Website, competition analysis is critical.